The value of a viable Australian Manuka Honey industry to the general public will demonstrate hope for our future and the future for our children. Our business model is good for all of Australia, while improving ecosystems and contributing to healthy thriving local and regional communities. It will generate new incremental revenue to a struggling Australian agriculture sector in a new sustainable billion-dollar industry with support from regional communities, and not large monoculture plantings. A healthy Australian Manuka industry restores ecosystems for our pollinators, increasing biodiversity with native flora and fauna. Employment of young people in an old industry in regional communities making beekeeping cool, creating projects and meaningful employment. Its important that the general public know that for every jar purchased, the healthier the environment and the consumer will be, which will in turn drive more adoption which will therefore create abundance for all of us.